What you’ll learn:
▶ What AI actually means for marketers
▶ AI tools overview (ChatGPT, Midjourney, Jasper, Claude)
▶ Where AI helps and where humans are still essential
Simple Example: Write a product description manually (15 min) vs using
ChatGPT (2 min) – then improve both versions together
What you’ll learn:
▶ Using ChatGPT/Claude for blog posts, captions, email copy
▶ AI image generation basics (Midjourney, DALL-E)
▶ Editing AI content to sound human
Simple Example: Prompt: “Write 5 Instagram captions for a boutique hotel’s
beach photo” and Learn how to refine prompts for better results
Practice: Create a week of social media content using AI assistance
What you’ll learn:
▶ AI design tools (Canva AI, Adobe Firefly)
▶ AI video creation (Runway, Pictory)
▶ Maintaining brand consistency with AI
Simple Example: Transform one blog post into: an infographic, a short video,
and carousel post – all using AI tools
Practice: Create a promotional video from scratch using AI
What you’ll learn:
▶ Using AI for competitor analysis
▶ Audience research and persona creation
▶ Content calendar planning with AI
Simple Example: Ask AI: “Analyze the social media strategy of [competitor]”
and Use AI to create 3 customer personas for a fitness studio
Practice: Build a complete content calendar for one month using AI assistance
What you’ll learn:
▶ AI-powered ad copy testing
▶ Predictive analytics basics
▶ Email marketing automation with AI
▶ Chatbots for customer service
Simple Example: Create 10 ad headline variations in 2 minutes using AI
and Set up a simple chatbot for FAQs
Practice: Design an automated email sequence with AI-generated content
What you’ll learn:
▶ AI mistakes and how to catch them
▶ Copyright and authenticity concerns
▶ Privacy and data considerations
▶ Combining AI efficiency with human creativity
Simple Example: Spot the difference between purely AI content vs AI-assisted
human content
Practice: Create a complete campaign (social posts, email, ad) using AI tools,
presenting what worked and what needed human touch
What you’ll learn:
▶ Understanding the digital marketing ecosystem
▶ Key channels: Social media, email, search, content
▶ How businesses use digital marketing today
Simple Example: Compare traditional flyer distribution vs Facebook ad targeting
– same budget, different reach and results
What you’ll learn:
▶ Choosing the right platforms for your business
▶ Creating engaging content calendars
▶ Understanding analytics basics
Simple Example: Create a week’s worth of posts for a fictional coffee shop –
learn what works for breakfast crowd vs evening customers
Practice: Students pick a local business and plan 5 posts
What you’ll learn:
▶ Design principles for non-designers
▶ Using Canva for professional graphics
▶ Writing compelling captions and copy
Simple Example: Take one product photo and create 3 different social posts for
LinkedIn, Instagram, and Facebook
Practice: Design a simple promotional flyer
What you’ll learn:
▶ Building email lists ethically
▶ Writing emails people actually open
▶ Basic automation (welcome series)
Simple Example: Analyze 3 emails in your inbox – why did you open one and delete
the others?
Practice: Write a 3-email welcome sequence for a new subscriber
What you’ll learn:
▶ How Google search works (simplified)
▶ Basic keyword research
▶ Optimizing content for discovery
Simple Example: Search “best coffee in [your city]” – understand why certain
businesses appear first
Practice: Find 10 keywords for a student’s chosen business
What you’ll learn:
▶ Facebook/Instagram ads basics
▶ Google Ads overview
▶ Setting realistic budgets
Simple Example: AED 50 budget comparison – boosting a post vs creating a
targeted ad campaign
Practice: Plan a simple ad campaign (no real money spent)
What you’ll learn:
▶ Understanding key metrics (reach, engagement, conversion)
▶ Using Meta Business Suite & Google Analytics basics
▶ Making data-driven decisions
Simple Example: Track a post’s performance over 7 days – learn what the numbers
mean
What you’ll learn:
▶ Understanding key metrics (reach, engagement, conversion)
▶ Using Meta Business Suite & Google Analytics basics
▶ Making data-driven decisions
Simple Example: Track a post’s performance over 7 days – learn what the numbers
mean
MODULE 7: ANALYTICS & MEASURING SUCCESS (2 HOURS)
What you’ll learn:
▶ Building a 90-day marketing plan
▶ Budgeting for digital marketing
▶ Common mistakes to avoid
Final Project: Students present a mini digital marketing plan for their business/idea
Course Duration:
20–26 Hours
Advance Training Course Duration:
120 Hours or 3 months
د.إ5,999.00
FDBC3385
Compass Building,
Al Shohada Road,
AL Hamra Industrial Zone-FZ,
Ras Al Khaimah, United Arab Emirates
